How to check if your brand appears in ChatGPT
If customers ask AI assistants what to buy, you need to know whether your brand comes up. Here's a simple, repeatable way to check — and how to make it objective.
1. Ask the questions your buyers actually ask
Don't ask 'do you know my brand?' — that biases the answer. Instead ask neutral, buyer-intent questions like 'what's the best accounting software for freelancers?' These mirror how real prospects research.
2. Record whether you're named — and where
For each answer, note three things: is your brand mentioned at all, where does it rank among the named options, and is the mention positive, neutral, or negative. Repeat across several questions to remove luck.
- Mentioned vs. not mentioned (the single most important signal).
- Rank among named brands (first mentioned tends to win attention).
- Sentiment and the competitors named alongside you.
3. Turn it into a score you can track
A one-off check is a snapshot; visibility changes as models update. Convert your results into a single 0–100 score and re-run it over time. VisibleAI does this automatically: it generates the questions, queries the engine, analyzes each answer, and returns your GEO Visibility Score with a competitor leaderboard.